Sweaty Betty offers £4k for slogan use and silence

Personal trainer Georgina Cox from Middlesbrough reveals that women's activewear brand Sweaty Betty offered her £4,000 in a settlement over a disputed slogan, asking her to remain silent about the issue. Sweaty Betty used the phrase "Wear The Damn Shorts" from Cox's Instagram posts without crediting her in their campaign. Cox, who popularized the slogan in 2020, faced legal threats and stress over the issue, seeking an apology and fair treatment for influencers from the brand.