Sponsor 'expects' team to drop 'Israel' from name
Published: 9/25/2025

Cycling team urged by title sponsor to drop 'Israel' from name due to protests. Sponsor Premier Tech wants team to rebrand to exclude 'Israel'. The Canadian company may end its association next season over the team's name. Israel-Premier Tech squad, owned by Israeli-Canadian billionaire Sylvan Adams, is considering potential changes for 2026 team branding.