Salon owner 'ready' for key L'Oréal dispute hearing
Published: 7/26/2025

Salon owner Rebecca Dowdeswell is prepared for a key hearing in her trademark dispute with L'Oréal over her business name, nkd. L'Oréal claims consumer confusion with their product line Naked. Despite facing delays, the Intellectual Property Office is set to make a decision later this year. Dowdeswell remains determined to fight for her business name, despite the toll the legal battle has taken.