Red Bull completes Newcastle Falcons takeover

Energy drinks giant Red Bull has finalized its acquisition of English Premiership club Newcastle Falcons, which will now be rebranded as Newcastle Red Bulls. This deal marks Red Bull's entry into rugby union, adding to their existing interests in various sports. The move secures Newcastle's future, with plans to enhance the club's competitive standing under the continued leadership of director of rugby Steve Diamond. The club is gearing up to kick off the new season at home against Saracens.