'Noses out of joint': Colleagues reveal what Reform's Zia Yusuf is like to work for

Reform UK's former chairman, Zia Yusuf, faced criticism from colleagues and employees for his leadership style, which some found demanding and lacking empathy. Yusuf, a millionaire businessman, was accused of being brutal in his management approach, causing discomfort among staff and volunteers. Despite his controversial tenure, which led to his resignation, Yusuf returned to Reform UK in a different role working on policy and media appearances. His transition from a luxury concierge CEO to a political figure sparked debate and scrutiny within the organization and beyond.