New GPs rule after 27-year-old's cancer missed
Published: 9/22/2025

GPs in England are urged to follow "Jess's Rule" after a 27-year-old's cancer was missed despite multiple visits to her doctors. Jessica Brady's death sparked a new initiative to improve patient safety by prompting GPs to reconsider diagnoses if a patient's condition doesn't improve after three appointments. The Royal College of General Practitioners is collaborating with Jess's family to provide educational resources on early cancer diagnosis, aiming to prevent tragedies like Jess's through timely action and referrals to specialists.