Meta accused of letting AI sellers 'run rampant'

Meta, the owner of Facebook, has been criticized for allowing misleading companies to flourish on its platforms, with some using AI-generated ads to deceive consumers. Over 60 people reported falling victim to such sellers on Facebook and Instagram, posing as UK-based businesses. Businesses like C'est La Vie and Mabel & Daisy were exposed for misrepresentation and removed from the platform, showing the prevalence of fraudulent activities targeted at online shoppers. Consumers are advised to be cautious of suspicious social media adverts and verify companies before making purchases to avoid falling for scams.