Maternity brand worn by Kate enters administration

Published: 7/7/2025
Maternity brand worn by Kate enters administration
Maternity brand worn by Kate enters administration after facing "trading challenges" and declining sales due to economic factors like "fragile consumer confidence." Seraphine, known for its clothes worn by the Princess of Wales, has appointed administrators who have made most of its 95 employees redundant. The company's popularity, spurred by royal endorsements, led to its listing on the stock exchange in 2021, but efforts to revive the brand ultimately failed, resulting in its closure and the exploration of options for its assets.