Love Island seems to be having a moment this year - but why?

Love Island is making a huge comeback this year, with a surge in viewership thanks to its social media presence. The popular show is gaining more followers online than on TV, with TikTok being a significant platform for updates and content. Content creators like "giletslays" are fueling this growth with engaging videos, and fans like Harriet Fisher are turning to social media for quick, bite-sized updates. However, ex-islander Diamanté Laiv warns that social media clips may not always depict the full reality of the show.