Kingsmill owner to buy Hovis to make UK bread giant
Published: 8/15/2025

Kingsmill owner set to acquire Hovis to form top UK bread brand, pending watchdog approval. Associated British Foods plans to merge the struggling businesses to improve profitability in a market shifting towards specialty breads. Unite union seeks job protection amidst potential cost cuts, as consumers opt for high-protein diets, impacting traditional bread demand.