Japan loves them. And now they're in the UK - strawberries and cream sandwiches

M&S introduces strawberries and cream sandwiches in the UK, inspired by Japan's viral fruit sando trend, becoming a top-seller. The fruit sandwich trend, known as "furutsu sando," features sweetened bread, whipped cream, and fruit like strawberries, popular in Japan and now reaching UK supermarket shelves. While traditional sandwiches often feature savory fillings, fruit sandwiches are gaining popularity worldwide, redefining the concept of sandwiches.