Is WTA Finals bringing change to Saudi Arabia?
Published: 11/11/2025

The WTA signs a three-year deal with Saudi Arabia to host a major women’s tennis tournament, featuring top players and record-breaking prize money. Critics mention concerns over Saudi Arabia's human rights record and the practice of 'sportswashing' to improve their image. Despite reforms, including lifting the ban on women driving, reports of gender discrimination persist, with cases of women's rights activists being imprisoned. Muguruza, a tennis player involved with the tournament, highlights positive experiences in Saudi communities, dismissing discussions of 'sportswashing' as outdated.



