Is waiting in a 12-hour queue the new cool thing to do? These people think so

Queuing for hours has become a trendy and exciting activity, with people eagerly waiting in line for exclusive products and experiences. The anticipation of reaching the front of the queue and the reward, combined with the sense of exclusivity, creates a fun and exhilarating atmosphere. Brands are capitalizing on this trend by offering free products, limited-edition items, and unique experiences to attract customers and create a buzz on social media. The queue itself has become a content generator, with event budgets for experiential marketing growing rapidly as consumers seek engaging and immersive brand interactions.