Is there a secret formula for election-winning slogans?

Political strategist Chris Bruni-Lowe claims to have cracked the formula for the perfect slogan after analyzing 20,000 campaign messages worldwide. He identifies eight words - people, better, democracy, new, time, strong, change, together - that resonate with voters of all political ideologies. While these words are not a guarantee of success, they serve as "emotional shortcuts" in slogan creation. Bespoke slogans like Boris Johnson's "Get Brexit Done" are exceptions that prove the rule, though AI and neuroscience are increasingly shaping political messaging strategies.