Is super skinny back? UK sees rise in complaints over thin models

Published: 8/8/2025
Is super skinny back? UK sees rise in complaints over thin models
UK sees a rise in complaints over thin models, hinting at a return to the super skinny trend from the 1990s. Advertisements by high street brands like Zara, Next, and Marks & Spencer featuring models seen as "unhealthily thin" have been banned, sparking concerns among industry experts. Model and activist Charli Howard warns of the resurgence of "heroin chic" and the impact of such imagery on body image perceptions, while others stress the importance of promoting body diversity in fashion to avoid harmful ideals.