Innovation, evolution, revolution - golf's new faces championing change

The golf industry is undergoing significant changes with new leaders taking charge at major organizations like the PGA Tour, PGA of America, LPGA, R&A, and more. Among these leaders are individuals like Mark Darbon, Scott O'Neil, and Brian Rolapp, who bring fresh perspectives from outside the traditional golf world, aiming to make the sport more competitive, simpler, and exclusive. Rolapp, coming from the NFL, emphasizes the importance of competitive parity, simplicity, and scarcity in making golf more appealing and engaging for fans, suggesting potential shifts in the PGA Tour schedule to avoid competition with the NFL for attention and media dollars.