Iceland offers £1 reward to customers for reporting shoplifters
Published: 8/15/2025

Iceland offers £1 reward to customers reporting shoplifters in a bid to combat increasing retail theft, estimated to cost the company £20m annually. Executive chairman Richard Walker announced that shoppers who alert staff to theft in progress will receive credit on their Iceland Bonus Card. This initiative aims to engage customers in crime prevention efforts and could potentially help reduce prices in stores. Amidst a significant rise in shoplifting across England and Wales, the government pledges to tackle the issue by increasing neighbourhood policing and deploying more officers on patrol.