How Russia is quietly trying to win over the world beyond the West

Russia's state-backed media, including RT and Sputnik, have been expanding internationally, targeting regions like Africa, the Balkans, the Middle East, Latin America, and Southeast Asia. Facing bans and restrictions in Western nations for spreading disinformation, these outlets are trying to establish influence in regions where Western media presence is weakening. By tailoring content to specific audiences and exploiting anti-Western sentiments, Russia is strategically expanding its media reach beyond the West, potentially reshaping information landscapes and influencing public opinion globally.