Google may be forced to make changes to UK search

Google may face changes to its UK search services following an investigation by the Competition and Markets Authority (CMA). The regulator is considering demands for increased competition within the search market, where Google holds over 90% market share. Suggestions include "choice" screens for accessing different search providers and improved transparency for content publishers. Google has not been accused of anti-competitive practices, but the CMA is pushing for potential adjustments to promote a fairer market environment in the UK.