From real sport to esports - why Saudi Arabia spent $55bn on EA
Published: 10/1/2025

Electronics Arts (EA) being sold for $55bn to a consortium led by Saudi Arabia's Public Investment Fund (PIF) is making headlines. The PIF, known for investments in sports like Newcastle United and boxing events, is expanding its portfolio with the acquisition. This record-breaking takeover raises questions about PIF's diversification strategy and business interests. BBC Sport delves into the significance of this deal and its potential impact on the gaming industry.