BTS is back - but the K-pop superstars are returning to a changed industry

Published: 6/20/2025
BTS is back - but the K-pop superstars are returning to a changed industry
BTS, the global K-pop sensation, is making a comeback after a hiatus due to military service by some of its members. Fans, known as the ARMY, eagerly await the group's return and gather to celebrate at events like BTS Festa. However, the K-pop industry has changed during BTS's absence, with new generations of idols and challenges like declining album sales and industry controversies. Despite this, the group's anticipated return is expected to reshape and potentially revitalize the industry.