Baby food firms told to cut sugar and stop promoting snacks for under-ones

The UK government has called on baby food manufacturers to reduce sugar and salt levels in their products and cease promoting snacks for babies under one year old. The guidance aims to prevent misleading marketing claims and ensure products are healthier and more nutritious for children. Industry response to the guidelines remains uncertain, with concerns that some companies may not comply fully. Dr. Alison Tedstone and other experts emphasize the importance of providing high-quality, nutritious foods for infants and addressing misleading marketing practices in the baby food market.