Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

Astronomer, the US tech firm facing a scandal due to its CEO and chief people officer's public embrace at a Coldplay concert, has cleverly responded with a tongue-in-cheek promotional video featuring Gwyneth Paltrow as a "temporary spokesperson." The video aims to redirect attention towards the company's services, notably Apache Airflow, in a humorous way after the scandal went viral. PR experts believe this unconventional approach might help Astronomer to improve brand awareness and distance itself from the scandal, with CEO Andy Byron resigning amidst the controversy.