300 million tourists just visited this breathtaking corner of China. There's a side they didn't see

Xinjiang has seen an influx of 300 million tourists in 2024, more than double from 2018, attracted by its stunning natural landscapes and cultural heritage. Despite past controversies and restrictions, efforts to rebrand the region as a tourist haven have been successful, with significant growth in domestic and foreign visitors. However, concerns remain over human rights abuses and the authenticity of the tourist experience, as the Chinese government promotes a specific narrative to reshape Xinjiang's image.