Will the TikTok deal mean the app changes in the US?

Published: 12/19/2025
Will the TikTok deal mean the app changes in the US?
The TikTok deal with US investors could lead to changes in the app's algorithm and user experience for over 170 million American users. The American version of TikTok might feel "safer and sturdier," but could risk becoming "less culturally essential" due to retraining the algorithm on US user data. Experts suggest that while popular features like short videos and shopping are likely to remain, the US version may lag in personalization and adaptability compared to the global app.