Netflix uses AI effects for first time to cut costs

Netflix utilizes generative AI effects for the first time to reduce production costs. The AI-enabled technology helped speed up sequences and cut expenses for the production team. Ted Sarandos, Netflix's co-chief executive, highlighted the benefits of AI in enhancing visual effects for shows with smaller budgets. The move comes amid concerns within the entertainment industry about AI-generated content and its potential impact on human jobs and creative processes.