Meta profits surge helps drive Zuckerberg’s AI ambitions
Published: 7/31/2025

Meta Platforms, the parent company of Facebook, Instagram, and WhatsApp, reported a 36% increase in profits, reaching $18.3 billion, as it invests heavily in artificial intelligence (AI) projects. CEO Mark Zuckerberg aims to develop "AI Superintelligence" and create "personal superintelligence" for everyday tasks. By pouring billions into AI technology, Meta seeks to future-proof itself and boost its advertising business, despite concerns about the high costs involved. After unveiling strong financial results, Meta's shares surged over 10% in extended trading on the New York Stock Exchange.