Google launches new AI search feature in UK
Published: 7/28/2025

Google has launched a new AI search feature in the UK, which generates results using artificial intelligence, providing answers in a conversational style with fewer links to other pages. The tool, called "AI Mode," is an optional feature that works alongside Google's traditional search platform and has already been introduced in the US and India. This shift towards AI responses is concerning for organizations and businesses relying on search traffic, as it may impact website visits and advertising revenue.