Food firms scramble to meet the high-protein craze

Food firms are adapting to the high-protein trend as consumers seek protein-rich options like high-protein lattes and whey products. While dairy sees a rise in consumption due to its protein content, plant-based alternatives are experiencing slower sales. Nutritionists caution about excessive protein intake but acknowledge the demand for high-protein products, leading companies like Verley to innovate with vegan-friendly, sustainable protein production to meet market needs.