Facebook and Instagram to get £2.99 UK subscription fee to stop ads

Meta, the parent company of Facebook and Instagram, is introducing a £2.99 monthly subscription fee for UK users who prefer not to see ads on the platforms. Users will have the option to choose between subscribing for an ad-free experience or continue seeing personalized ads. This move follows concerns raised by regulators and aligns with the Information Commissioner's Office guidance on ad-free subscriptions. The new subscription model aims to offer users in the UK a choice regarding personalized advertising while maintaining the value of ads-supported internet platforms.