Call to vet YouTube ads like regular TV to stop scams

Liberal Democrats call for YouTube ads to be vetted like traditional TV ads to protect users from scams and misleading content, following reports of deepfake adverts and fraudulent promotions. With YouTube now the second most-watched media service in the UK, the party urges media regulator Ofcom to take action and issue fines for harmful ads. Advocates emphasize the need for regulations to align with how people consume content and prevent unscrupulous advertisers from exploiting loopholes to deceive consumers.