AI challenges the dominance of Google search

AI usage, particularly large language models (LLMs) like OpenAI's ChatGPT, is challenging Google's dominance in online searches. Users like Anja-Sara Lahady are opting for LLMs for tasks like recommendations, minimizing cognitive load. While Google asserts sustained growth in queries despite the rise of LLMs, companies are adapting marketing strategies to align with how AI interprets authoritative sources. The evolving landscape suggests a future where a hybrid model combining traditional search engines and LLMs coexist.