Vape boss says allowing 'strict' ads would help smokers quit

British American Tobacco's managing director, Asli Ertonguc, believes easing vaping advertising restrictions could help smokers switch to less harmful alternatives like vapes and nicotine pouches. Despite concerns about the long-term health effects of vaping, Ertonguc highlights the potential benefits for adult smokers looking to quit. BAT is focusing on responsible marketing practices, advocating for stricter regulations, and supporting the UK's goal of becoming smoke-free by 2030.