Target appoints new boss as it seeks to revive sales
Published: 8/20/2025

Target has announced a new chief executive, Michael Fiddelke, as it grapples with declining sales and market share. The appointment comes amid concerns over rising prices and trade tariffs impacting consumer spending on discretionary products. Fiddelke, a 20-year veteran of the company, aims to accelerate growth by improving product quality and leveraging technology. Despite some investor skepticism, Target aims to revive its fortunes under new leadership.