Should K-beauty products have to come from South Korea?

Korean skincare products, known as K-beauty, have gained popularity globally, leading to a surge in exports from South Korea. However, some international companies produce K-beauty ranges that are not Korean-made. While there's no official definition of K-beauty and no requirement for products to originate from South Korea, some firms argue that K-beauty should be linked to Korean perspectives and influences. As the K-beauty market expands, concerns about counterfeit products are also on the rise, prompting efforts to protect the authenticity of genuine K-beauty products.