Lush co-founder takes pride in being a 'woke nerd'

Lush co-founder Mark Constantine proudly embraces being a 'woke nerd', turning activism into a business philosophy for the global brand. The 73-year-old's principles have guided Lush from a small Dorset store to an expansive empire, focusing on issues like trans rights and police accountability. Constantine's strong stance on values contrasts with businesses that avoid political debates, like Ben & Jerry's, which faced tensions after being sold, highlighting the importance of maintaining core values in business.