Lululemon shares plunge as Trump tariffs bite
Published: 6/6/2025

Lululemon shares plunged more than 20% due to concerns over Trump's tariffs impacting its annual profit forecast and the US economy. The athleisure brand plans modest price increases and cost-cutting measures amid economic uncertainty and trade policy fears. Other apparel companies like Adidas, Skechers, and Nike are also facing challenges with rising tariffs and higher production costs, leading to price adjustments on various products in the US market.